Goal setting – it's something most of us practice, whether we realize it or not. For some, goal setting involves a conscious practice of documentation (online or on paper), for others it's simply an acknowledgment, keeping them in the back of our mind. As humans, we are hardwired to be driven by goals – they provide us with guidance, purpose and something to strive for.

At TurF, we are goal-driven and put a big emphasis on supporting each other in activating what's possible. Creating, acting on and assessing a vision and goals plan is in our DNA – so we thought we would share the process that each and every staff member goes through – a process that helped bring TurF to life, too. 

Purpose vs. Reaction

When it comes to creating goals, we go deeper – starting with defining our purpose. We ask ourselves: What lights me up? What do I do when no one is looking? What does my best day look like? We use this information to craft the goals needed to help us live a life of purpose. Ultimately, the goal in life is to do what you love, versus forcing yourself to struggle through something that doesn't work for you for 40,000+ days. Living with purpose means living a life fuelled by a greater vision, versus going through the motions and reacting to what life throws your way.

Define your values

Your goals may change, but your values remain constant throughout your life. Your values support setting the right goals. Below is an exercise you can do to help define your values.

  • Choose a partner
  • Write out a list of possible values on big post it note i.e. honesty, integrity, honour, helping others, entrepreneurship, fun etc.
  • Work on your own to pick 10
  • Then, working with a partner scale back to the top 5 – think of when you are the most happiest and inspired and then the least happy and in complaint

Create your vision

Your vision is a depiction of "a day in the life". Below is an exercise you can do to complete your vision.

  • Write a story of a day in your life 10 years into the future – do this on your own time
  • Things to think about: Where are you? Who is with you? How do you spend your day? How active are you? What does it feel like? What do your surroundings look like?
  • After 10 minutes, share with your partner

Plot out the next 10 years 

You might be thinking – how the $#%^ will I know what I'm doing in 10 years!? Breathe easy – this exercise helps you take a birdseye look at your life based on your values and vision, and sets small, measurable goals to help you get there. 


  • We start with the end in mind – your vision
  • Use affirmative language i.e. "I am using a reusable cup for my daily coffee" vs. "I don't use disposable cups"
  • Use present tense – I am. I have. I create – i.e. "I grow my own vegetables in my garden" vs. "I will grow my own vegetables in my garden"
  • Choose a measurable deadline or "by when" so you can hold yourself accountable
  • Example: I attend 3 retreats by dec 2017


  • Start with your 10 year big CAREER goals, big PERSONAL goals and big HEALTH goals
  • Then, trickle each goal back to 1 year goals – another way to think about this is what do I need to accomplish in the next year to help me accomplish my 10 year big goals?
  • Do this 3 times so you have 3 goals in career,  3 in personal and 3 in health for 1 year, 5 year and 10 year – do this alone then share with partner
  • If you can, do this activity with a group of colleagues, family or friends and share with the group

Revisiting your goals

We recommend revisiting your goals to check in on your by when's, and evaluate if you should experience a big life change that could shift your perspective (moving cities, new relationship, new job etc.). Where you keep your vision + goals is up to you. At TurF, we have a goal wall featuring all of our respective vision + goals – this gives us daily visibility, and helps us support one another, too.

Ready to get started? You can download our Create Your Goals to Live An Enormous Life worksheet here – it's formatted with a space to write your vision, as well as your 10, 5 and 1 year goals.